I’ve always believed that stories aren’t just entertainment, they’re engines. Engines that move people, build trust, and spark growth. Over the last decade, I’ve had the privilege of proving that again and again, helping companies and creators turn ideas into influence, and influence into measurable results.

At Pocket FM, I led content and growth strategy for more than fifty global IPs, crafting 500+ campaigns across TikTok, YouTube, and Meta that consistently hit CPI and retention benchmarks most thought impossible. Before that, I scaled a boutique publishing agency from a scrappy startup into a multimillion-dollar business, building and managing a global team of over 200 writers and editors. Along the way, I’ve partnered with founders, CMOs, and Fortune 500 leaders to shape their voices, tell their stories, and grow their reach.

But beyond the metrics and titles, what excites me most is the creative puzzle: taking a spark of an idea and finding the story that makes people lean in, click through, or raise a glass to toast a name they just heard. Whether it’s a TikTok campaign, a boardroom pitch deck, or a serialized fantasy world, my work lives at the intersection of storytelling, strategy, and measurable growth.

When I’m not building content engines or guiding thought leadership, you’ll probably find me sketching new ideas for my own IPs, diving into AI-powered creative tools, or chasing down the next story worth telling.