Trailers For Audio Series
Trailers For Audio Series
Embedded Files
Untitled design (2).mp4Three trailer style experimental trailers for separate series. They ran at $3 CPI with 50% retention. I was involved in the full production from script to motion graphics and postproduction.
Cinematic Early AI promov12044gd0000d28mrrvog65ngtajh85g.mp4v12044gd0000d27ltpfog65tknqqn840.mp4Magazine Covers
Magazine Covers
Magazine covers for non-profit publication. I worked with the guests to obtain, create, or shoot cover images, collaborated with sponsors for placement, and functionally managed and created covers and inside placements.
Data Hive Marketing Mock Up
Data Hive Marketing Mock Up
Author/Entrepreneur Mock-Up
Author/Entrepreneur Mock-Up
Promo Marketing Script For Pocket FM
Promo Marketing Script For Pocket FM
This promo was produced as a thumbnail with a generic AI VO. I wrote the script. This was the first promo for My Vampire System in the US to be pushed into growth. It spent for 5 months, totaling over 2 million dollars in spend, with a 2x ROAI.
MVS Dangerous School Promo.docxSocial Media Copy
Social Media Copy
These are some of the examples that drove growth on multiple channels from non-profit to apps to websites. The sample size is low due to confidentiality clauses, but inquire about samples specific to your brand by contacting me.
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Case Studies
Case Studies
Case Study 1: TikTok Ad Campaign — Fantasy Audiobook App
Case Study 1: TikTok Ad Campaign — Fantasy Audiobook App
The Challenge
The Challenge
Pocket FM needed to drive downloads for a new fantasy series. The existing ad copy leaned too heavily on backstory, and users were scrolling past before the hook landed. CPI sat at $6.50, far above the $3–$4 benchmark.
The Copy (Excerpt)
The Copy (Excerpt)
“Imagine finding out your first superpower… is illegal.”
“Quinn just got his Vampire System. But in this world? Vampires are executed on sight.”
CTA: “Download now before the secret gets out.”
The Approach
The Approach
I reframed the campaign around a single, urgent hook and tightened the copy to match TikTok’s pacing.
Wrote bold, punchy opening lines designed to grab attention in under 3 seconds.
Added direct audience engagement with questions (“What would you do if your secret could get you killed?”).
Tested 3 CTA variations (“Listen Free,” “Unlock Episode 1,” “Download Now”).
💡 The creative strategy was simple: less exposition, more stakes.
The Results
The Results
CPI dropped from $6.50 → $3.12
Retention rose to 52% across the first 30 seconds
Campaign scaled to 1M+ impressions in 3 weeks
Why It Worked
Why It Worked
By stripping away exposition and leading with high-stakes emotion, the copy made users instantly curious. Pairing it with direct audience questions created relatability, while simple, frictionless CTAs guided them to the download.
“He woke up with fangs—and a death sentence.”
A single line turned into a scalable growth engine.
Case Study 2: Thought Leadership Campaign — SaaS Founder (NDA Protected)
Case Study 2: Thought Leadership Campaign — SaaS Founder (NDA Protected)
The Challenge
The Challenge
A scaling SaaS founder needed to grow visibility on LinkedIn to attract investors, enterprise clients, and top hires. Despite strong product innovation, their personal brand wasn’t breaking through, and they lacked consistent thought leadership content.
The Copy (Excerpt)
The Copy (Excerpt)
“The hardest part of scaling isn’t building the product—it’s building the trust.”
“In the last 18 months, we doubled revenue not because of features, but because we listened better than competitors. Here’s what I learned about making trust your true growth engine…”
The Approach
The Approach
As VP of Operations at a global publishing agency, I built a ghostwriting and distribution system that positioned the founder as a credible industry voice.
Conducted deep-dive interviews to surface authentic stories and product insights.
Ghostwrote weekly long-form LinkedIn posts, blending narrative with tactical takeaways.
Synced content calendar with fundraising rounds, launches, and speaking engagements.
Created engagement scripts for comments + DMs to grow the network organically.
💡 The strategy centered on authenticity + authority = trust.
The Results
The Results
Grew LinkedIn following from 8K → 42K in 12 months
Engagement averaged 10–15% above industry benchmarks
Content directly influenced inbound investor interest, partnerships, and senior hires
Why It Worked
Why It Worked
Every post led with story, not jargon. By grounding insights in the founder’s personal journey, the content felt relatable, human, and trustworthy. The balance of vulnerability and strategy positioned them as both visionary and practical — exactly what investors and clients wanted to see.
“The hardest part of scaling isn’t building the product—it’s building the trust.”
This line became the anchor of their executive brand.
Case Study 3: Internal Email Campaign — Top Rated Ghostwriters
Case Study 3: Internal Email Campaign — Top Rated Ghostwriters
The Challenge
The Challenge
With 200+ global writers, Top Rated Ghostwriters needed a way to boost alignment and motivation. Emails had become purely transactional, with low open rates (28%) and declining engagement. Missed deadlines were increasing, impacting client delivery.
The Copy (Excerpt)
The Copy (Excerpt)
Subject Line: “From Draft to Bestseller: How Your Words Made It Happen”
Opening: “Last month, one of our projects hit the Amazon Top 100. That milestone wasn’t luck—it was the result of every sharp sentence, tight edit, and late night you put in. Here’s how we got there…”
CTA: “Want your story featured next week? Submit your best client win here.”
The Approach
The Approach
I redesigned the email system into a storytelling-driven internal newsletter that motivated, informed, and celebrated the team.
Shifted tone from directives → inspiration + recognition.
Added recurring features like “Writer of the Week” and client success spotlights.
Tied CTAs directly to KPIs (e.g., deadlines, resource clicks, client feedback forms).
Built modular templates for scale and consistency.
💡 The goal was to turn internal comms into community-building.
The Results
The Results
Open rates improved from 28% → 61% within 2 months
Engagement (click-throughs to resources) rose 45%
Missed deadlines dropped by 30%
Why It Worked
Why It Worked
By turning internal updates into stories of shared success, writers saw themselves as part of something bigger than just a task list. Recognition + transparency boosted both pride and accountability, directly improving delivery and retention.
“From Draft to Bestseller: How Your Words Made It Happen.”
An internal subject line became a rallying cry for the whole team.
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